I am Nathalie Lussier founder of AccessAlly. And on this channel, you’re going to learn how to scale your business using technology and other online marketing strategies. When I first started my online business and I was selling online courses, I was doing everything myself.
I was marketing, selling, and delivering my online courses. And let me tell you, as soon as I stopped working, the sales stopped coming into. Eventually I decided to create an affiliate program to incentivize people, to help promote my courses and my products and the results were pretty spectacular.
I started getting new customers on a regular basis instead of having to launch all the time, I would wake up to sales in my inbox. And the best part is that these new customers were a lot like my best customers, because they already trusted me.
They were motivated. And because they came from a recommendation, they were ready to get started and take action on what my courses were all about. And that made a huge difference in the results they were getting the testimonials I got and just the quality of the customers in my business.
And even to this day, my business still benefits so much from having an affiliate program. And I’ve learned so much along the years of what makes an affiliate program successful and how to have it set up so that your affiliates really promote and really get a benefit so that it’s win-win with you and your affiliates too.
So here’s what you need to know about how to set up an affiliate program successfully from the get-go. So, number one is you have to design your affiliate program commission structure so that it’s sustainable for you and your business.
So you need to take a look at what your profit margins are like right now, how much you’re spending on advertising and also delivering your courses and products, what your fixed costs are.
We’ll tell you a lot about how much you can offer to affiliates. Now, the most important thing to keep in mind is that you don’t pay affiliates unless they make the sale for you. So unlike advertising or other things that you’re doing for marketing, you don’t pay unless you have income coming in.
So that can also make it a little bit easier to give people a good percentage when they’re recommending you. So I’ve seen affiliates offer anything from 5%, 10, 15, 30%, all the way up to 50.
And that tends to be pretty common when it comes to online courses and memberships where there’s not as much of a delivery to it, but hold up, I’ve even seen affiliates give 100% commission on the first sale.
So maybe you have a lower price point and you just want to get as many buyers as possible. And you really want people who are committed and who are going to hit that buy button and not just subscribers.
You could give people a hundred percent commission on that first sale. And that way you’re going to get a lot of people promoting you, because they’re essentially able to make money without having to create their own products and services.
So that’s an incredible offer. And then on the backend, you can take whatever a hundred percent you want from your other products and services, or maybe give a lower percentage on those as well.
Now this is great. If you have products to upsell or cross sell, but if you don’t make sure to watch my video all about cross-selling upselling and downselling and how to design these products and services for your business, and make sure to give this video a like if you’re getting value and subscribe below, because we’ve got more great videos every single week.
Now, the other thing to keep in mind when it comes to commission structures is whether you will be giving a recurring commission on a recurring product. So you could decide how long you want us to give a commission.
For, for example, maybe you give 50% on a recurring basis for the first year, or maybe you do it for the lifetime of the customer. It’s totally up to you and take a look at your numbers to see what you can afford for two is all about deciding what your affiliate tiers will look like.
So you could have multiple affiliate tiers where top affiliates earn a little higher percentage and newer affiliates maybe have to work their way up. Now, keep in mind when you’re doing an affiliate program, 20% of your affiliates will bring in 80% of your sales, a hundred percent of the time.
So this is the 80 20 rule, and we’ve seen it in our business. We have our top affiliates, they’re earning thousands of dollars per month. And then we have people who have never made a sale.
And you will have people who sign up to your affiliate program and who get excited about it. And then they get busy with something else and maybe they move on or they just don’t have a chance to promote.
So don’t worry. I have some strategies later on the video to help people really promote you, but really what it comes down to is having incredible relationships with your affiliates. The more personal you can be with your affiliates, the more of a true relationship with give and take the better because people don’t want to just be another number, another affiliate on your affiliate list.
They want to be someone who is part of your business and someone who is also going to be rewarded when they’re sending people your way. Number three, create a terms and conditions, agreement for your affiliates.
So you’ll either want to work with a lawyer or find a template for affiliate agreements and tweak it for your particular business and your needs. But in this document, what you want to do is lay out all the terms and how your affiliate program works.
So it’s super clear your affiliates, check this off before they sign up so that, you know, they know exactly what they’re getting into when it comes to your affiliate program. So you want to cover cases like, can your affiliates earn a commission when they purchase your product themselves? And do they need to wait if there’s a refund period before they get paid? So let’s say you have a 30 day, 60 day or 90 day refund policy for your courses and products.
Will they be paid after that refund period? And how long is that? So that they know when they’re doing a promotion, when they’ll get paid, just go ahead and explain everything in detail so that no one is confused and no one’s going to come back with questions.
Number four, you want to set up an affiliate signup process as well as your affiliate center. So this is where people will sign up to become an affiliate. You get all the details you need from them, like an email address to pay them with all the other things you need to be compliant with tax things and all the other things that go into running a program in the affiliate center, that’s where people will get their affiliate links, any promotional materials you have for them as well as their stats.
So how they’re doing are they sending a lot of people are people clicking on their links and how many sales they’re making. I look at how AccessAlly allows you to create these gorgeous affiliate dashboards.
So, first of all, you decide on your commission percentage and how long you want to track. So you could give people a 90 day duration for their link or unlimited, like what we’re doing here.
You can also create as many affiliate links as you want, and these will show up for your people. So you can go ahead and add affiliate links. They don’t even have to point to your own website.
You could have them promote other social media sites of your own, but of course, it’s great to send people back to your site so they can actually opt in and purchase. And as the site owner, you can come in and see how your affiliates are doing, how many clicks they’re sending and manage their affiliate account as well.
When it comes time to do payouts, you can generate a report and import it directly into PayPal to do a mass payment, saving you a lot of time and effort in paying your affiliates each month to have people register, you can create a simple affiliate opt-in form, start off by asking for their payment email, and also how they want to be communicated with and create as many sub-pages in your affiliate center.
As you want, you could do a page with social media graphics, maybe swipe emails, or swipe social media, copy. It is up to you. How you want to empower your affiliates to promote. Number five, stay in touch with your affiliates.
Once they sign up, that’s just the beginning of your relationship with them. You want to send them emails and reach out to them personally, and really make sure that they are doing their best so that you both win together.
If you’re doing any launches, you’ll want to share your launch calendar. You’ll want to share when things are dropping and what they’ll be able to promote so that they can start to plan ahead.
Being an affiliate is a lot of work, and yes, it can be super rewarding when you’re on the affiliate side, because you’re not doing all the work of creating content and actually selling, but you still have to do promotion on your abs.
So give them as much as you can, in terms of promotional, headway, and time. And any materials you can create for them will be better, make yourself available so that you can be interviewed on their podcasts or do webinars with your affiliates, so that you have a chance to showcase your courses and your content yourself, while still leveraging the audience and the business of your affiliates.
You can also have affiliate contests and leaderboards where people can compete with each other, and you can give prizes for the affiliates that bring in the most leads or the most sales. So there’s so much you can do once you’ve set up your affiliate program.
And I cannot wait to hear what it is that you create with your affiliates Intel. So to recap, you want to choose your commission structure. You’ll want to decide if you have different affiliate tiers that people can graduate to.
You’ll want to create a streamlined signup process as well as an affiliate center. And you can incentivize and keep in touch with your affiliates with contests and other things throughout the year, AccessAlly has built an affiliate management capabilities, which means you can create your affiliate signup process, your affiliate center, and have people log into just one place.
So if you don’t know, having your existing customers and students become affiliates is one of the best ways to grow because they already know and love you. They’ve taken your courses, they know your content and your brand and your style.
And they’re probably friends with the exact same kinds of people as they are. So they have a network of people who would probably be interested in your content too. So that’s a huge way to get started your affiliate program and with access allied people can be loved into their courses and in one click become an affiliate and start sharing your content.
Now, if you’re not sure if you should be creating online courses or memberships, or if you have both, and you’re not sure which one to have your affiliates promote, make sure to watch my video all about online courses versus memberships to see what’s best for you and your business and how things can kind of cross sell and promote.